Instagram has quickly evolved from a quirkly iOS app to a critical social network, rolling out support for businesses, desktop functionality, ads and more since Facebook took over - but how are people using the platform in 2018?
Instagram boasts one billion monthly active users - that's doubled since 2016!
How many log in every day? 500 million.
And how many use stories daily? 400 million!
20% of internet users have an Instagram profile.
And how many businesses? 8 million.
Over 50% of business accounts on Instagram have posted at least one story; too.
There's 2 million monthly advertisers on Instagram! And 43% of Facebook ad accounts advertise on Instagram too.
Instagram likes to be known as a “hate-free” channel – but 9% of teenage girls claim to have been bullied on the platform.
US adoption of Instagram is still growing, with 34% of the US population using Instagram.
The demographics on Instagram are close, but the latest official stats say the platform is 51% male, and 49% female.
25% of global smartphone users have Instagram.
The average Instagram account grows by 16% per month.
A shocking 14% of drivers admit to checking Instagram whilst driving their cars.
Users don’t see a whopping 70% of their Instagram feed - although there have been no official updated stats since the full roll-out of the algorithm.
Android users have certainly adopted the platform – there have been over one billion unique installs through Google Play.
The average amount of time a user spends on Instagram each day? 53 minutes.
The best days to post on Instagram for engagement are Mondays, Wednesdays and Thursdays.
Whilst videos might be hot in 2018; 88% of Instagram posts are still photos.
8% of Instagram profiles are thought to be fake.
Not everyone finds Instagram addictive – 35% of profiles are inactive (with no usage for over three months).
Instagram is pretty young – 90% of registered users are under 35 years old.
Tablet usage is slightly more common than smartphone access – with 53% of Instagram users logging in on a tablet, and 47% from a phone.
55% of Canadians who use social media have an Instagram account.
In Mexico, 39% of social networkers have an account.
The most used hashtag? #love, which was used over 1 billion times this year.
Disneyland California looks set to hold onto it’s “Most Instagrammed location” crown for the fourth year in a row; although it's certainly had more competition this year!
The average user posts 1.69 posts per day.
80 million Instagram photos are posted each day.
Amongst top Instagram influencers, #Vegas is the most used hashtag.
97% of Instagram engagements are hearts.
Photos generate more engagement than videos, with photos getting around 36% more likes.
Half of all Instagram comments include an emoji.
50% of all Instagram comments come within 10 hours of posting the image.
38% of users log in at least twice per day. 28% log in more than six times regularly.
20% of photos tagged #NoFilter actually contain a filter.
Which stat surprised you the most?
(All stats come from Instagram themselves, or Instagram-verified third-party studies).