Have you ever been to a market square; where stallholders bellow their latest offers to the passing public?
It works; a little. Usually because people know exactly what they went to the market for, and they’re already giving the dragonfruit a squeeze when the man leans in and says he’ll do them for $3.50 on special just for you…
That doesn’t work on social media. People are there to talk to friends; to have fun - and whilst they definitely do buy there and build relationships with companies, that takes some work. And that’s exactly why you need a social strategy.
I believe it’s critical for every business to have a social strategy that is actionable and understands their customers, helping them to converse about things those customers care about, in the places or on the platforms where they already hang out.
The best strategies are built from customer insight; which makes creating content, conversations and conversions much easier. And that’s exactly what I’ll help you do.
Where were you when you saw the Listerine girl for the first time?
The post marked phase two of the backlash against influencer marketing, but as it is still one of the most effective ways of marketing, how do you tell if an influencer is faking it and how do you make influencer marketing work for your business?
“It’s not an old favourite. It’s not here to stay.”
It won’t come as a surprise that he was wrong about that - content strategies have been around for a long time, and they’ll be around for a long time yet!
Here’s a back-to-basics lowdown on what a content strategy is, why you need one, and some examples of how they help.
There’s no #ValentinesDay on Instagram this year - it’s been banned.
She looked at me, and the restaurant manager, and the chef. She looked genuinely baffled, but not as baffled as the rest of us.
The restaurant was quiet, the area usually saved for events tonight hosting an exclusive tasting event. Initially it was for influencers to try the new Spring Summer menu, all arranged before I’d come onboard to help with the social strategy, but we’d opened it up to some regular restaurant attendants and four lucky winners, too.
How are your Facebook group numbers looking this morning?
Whether you lost members yourself or you’ve just been worried by people frantically questioning why they lost 30,000 members overnight, you’re probably wondering what’s going on.
From brand partnerships to make-up lines and tickets to exclusive events; what was once the preserve of the world’s top athletes and A-list now includes a selection of social media’s finest influencers - and YouTube has been one of the top sources.
Instagram has quickly evolved from a quirkly iOS app to a critical social network, rolling out support for businesses, desktop functionality, ads and more since Facebook took over - but how are people using the platform in 2018?
LinkedIn can feel the most elusive of the social channels; with Microsoft yet to release a full report on usage like many of the other platforms do. Before you start your campaign, it’s important to know that you’re reaching the right people - so here’s a look at the latest LinkedIn stats that the company has unveiled: